noblest rogue - aaron koblin


The second artist which Absolut Vodka are working with through their Transform Today Campaign is the digital media artist, Aaron Koblin. Aaron’s an innovator and a rule-breaker with one foot in art, and the other in technology, taking vast amounts of data plus vast amounts of people and weaving them into stunning visualizations. His work takes real world and community-generated data and uses it to reflect on cultural trends and the changing relationship between humans and technology. Some of his projects include elegant lines tracing airline flights, a Johnny Cash music video assembled from crowdsourced drawings and “The “Wilderness Downtown” which allows viewers to incorporate images of their childhood neighbourhood into an interactive experience using their web browser and Google Street View. On top of all this, Koblin finds the time to push boundaries as the creative director of Google’s Data Arts Team.

Aaron admits:

“Sometimes it seems like people really want to do things that have already been done, and usually the things that have already been done aren’t going to be very interesting. A lot of the things I’ve done, I’ve just done because somebody told me not to. I ignore context entirely and follow whatever I get intrigued by,”

Whilst Jonas Tåhlin – VP Global Marketing at Absolut – says:

“Koblin’s work is truly inspirational. He brings together art and science like no one else, and continuously transforms and manipulates the world with digital technology.”

Check out Aaron’s story below.


Follow Aaron:

Twitter: @aaronkoblin


Vimeo: aaronkoblin


You stay classy,


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