It takes a while for cool shit to hit our shores. Recently I stumbled upon some cool shit. Cool shit from Absolut Vodka. Cool shit which inspires you to air the creativity within. Absolut has always pushed the boundaries of contemporary culture through creative collaborations – historically with artists such as Andy Warhol, Louise Bourgeois and Damien Hirst, and more recently with Spike Jonze and Swedish House Mafia. Their latest campaign – Transform Today – sees them collaborate with four transformative artists to inspire a new generation of creative expression.
During the campaign, Absolut will support some of the most inspiring emerging artists from around the world. Artists who take risks and break the boundaries around them, transforming themselves and their creative disciplines in the process. Their VP of Global Marketing puts it perfectly:
“Transform Today is a call to arms. – a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future. The brand ethos manifests our belief that tomorrow is not a given, it’s for everyone to create”
The first set of artists that Absolut will work with during the campaign are:
Woodkid, also known as Yoann Lemoine, is a French multi-talent who constantly transforms from illustrator to designer to director to musician.
Aaron Koblin is an American digital media artist with one foot in art and one in technology, known for his transformative visualization of digital data.
Yiqing Yin is an emerging fashion designer from France who has already challenged and transformed the traditional world of haute couture.
Rafael Grampá is a Brazilian graphic novel artist who transforms graphic design by looking at each page he creates as choreography, not just simple storytelling.
Check out the advert below. It’s pretty cool.
You stay classy,