I recently posted about Absolut Vodka’s Transform Today Campaign which would see them collaborate with four artists who ignore fate, break boundaries and transform themselves and their disciplines. The first of these artist’s is French musician, illustrator, director and artist Yoann Lemoine, also known as Woodkid. In 2012, Yoann was awarded Best Director of the year at the MVPA Awards in LA and was nominated for 6 MTV Video Music Awards for his videos for Lana Del Rey, Drake and Rihanna. The music video, which he directed for his own track, “Run Boy Run” was nominated for Best Music Video at the 2013 Grammy Awards. His new album ‘The Golden Age’ was released March 2013. He is constantly transforming and pushing the boundaries of creativity across a diverse range of medium. His daring spirit and unique vision is shaping and influencing today’s popular culture.
“I am a person who gets bored very easily, and I constantly seek to evolve. But transformation is not denying who you were before – it’s about being something more, something new and something better. There are millions of things that I haven’t tried that I would love to explore. Let’s see where I move forward from here.”
Whilst Jonas Tåhlin – VP Global Marketing at Absolut – says:
“We are fascinated by Woodkid’s ability to continuously leave his comfort zone and explore every possibility of who he can become. He constantly transforms from illustrator, to designer, to director, to musician. Absolut has always believed in the transformative power of art. Together with Woodkid, we now want to inspire people to find their daring creative spirit – in order to break from the past and recreate their future.”
The video below gives super insight into Joann’s history.
You stay classy,