Levi’s have launched their new campaign, ‘Live in Levi’s’. The campaign gets its inspiration from the stories their consumers tell about the things they do in their pair of Levi’s. Give it some thought for a second … all the things you have done in your pair of jeans. I’m sure your jeans could tell some pretty cool tales. From the everyday stuff to the pretty awesome stuff. From first dates to drunken nights to memorable road trips. It’s a pretty cool idea, if you ask me. Here’s the campaign launch edit, which is basically about you and I.

You stay classy,


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