The Taste of Joburg is without doubt the top Foodie and Wino festival to attend in South Africa. Take my word for it. I’ve been to mostly all the shows which fall within the ‘food and wine’ category and none of them come anywhere close to The Taste of Joburg! In terms of vibe, food, wine, people, hotties and weather, this is where you want to be this weekend! It’s where I’m heading this weekend and I am stoked to get there.
At some point in time we all need to move beyond our weekend brandy-and-cokes to find a drink of a certain sophistication which satisfies the soul and quenches the palate. Branders won’t cut it. At least not for the rest of your life. You could turn to vodka or gin, however my suggestion would be to check out whiskey. Whiskey has an incredible depth of flavour and is a liquid of meditation qualities. You have to know how to drink though and what to look for in order to truly enjoy it. Stephen Wilson, the Master of Whiskey at Johnnie Walker, should be able to give you a few tips on how to enjoy his whiskeys.
This is a pure class, classically Kiwi, beer advert and it’s gold! Pure gold I tell ya! I haven’t seen advertising like this since ages ago and although the advert has been around for some time, anything which possesses this
level of class deserves a mention on The Noblest Rogue. It’s 45 seconds of pure enjoyment, so do yourself a favour.
Of late, I have really been digging the advertising which I’ve come across from Johnnie Walker. They ooze class and refinement – as their whisky’s do – and yet appeal to the everyday man on the street. It’s an ethos and general vibe which I try to achieve here on The Noblest Rogue. Whilst the short film – starring Robert Carlyle – is somewhat aged, it gives an awesome history lesson on one of the top whisky producers in the world. The short tells the story about a lad named John who went for a walk one day and ended up building the foundation for the most widely distributed quality Scotch in the world. It’s the story of how Johnnie Walker started walking, kept walking, and never looked back.
The fourth – and final – artist which Absolut Vodka have decided to collaborate with in their Transform Today Campaign is Brazilian graphic novel artist Rafael Grampá. Rafael worked as a director of animation in an animation studio before becoming a graphic novel artist and it was the realisation that although his position at the time was a great opportunity, at the end of the day, he was making another man’s dreams a reality and not his own. Grampá infuses his work with amazing linework, stunning colours and fantastic details and puts his own unique style stamp onto everything he creates. He sees each page he creates as choreography, not just simple storytelling. With influences like Tarantino and Peckinpah, Grampá is bringing a sense of rock and roll into his designs as he transforms each page of his graphic novels into a work of art.
What is the point of a 30 second advert which sees a company try to throw as much information at the viewer as possible in as short a time as possible? Why not flesh it out? That’s why I love this type of advertising. If you have a premium product – which JOHNNIE WALKER BLUE LABEL is – a 30 second short won’t do your product justice. In this short film/advert, JOHNNIE WALKER have again aligned their luxury BLUE LABEL with the gentleman in all of us. They’ve created a scenario which we strive to achieve and yet kept the honour of it. The short film stars Jude Law and that Italian guy who acted in ‘Casino Royal’ that one time.
The third artist which Absolut Vodka have decided to work with in their Transform Today Campaign is French haute couture designer Yiqing Yin. Yiqing’s style is unique in that she sculpts directly onto the mannequin and experiments while in the heat of the moment. She has received several industry recognitions and in 2013, the prestigious board of Haute Couture in Paris elected her as new guest member to the calendar, which is a remarkable and humbling achievement for such a young designer.