The fourth – and final – artist which Absolut Vodka have decided to collaborate with in their Transform Today Campaign is Brazilian graphic novel artist Rafael Grampá. Rafael worked as a director of animation in an animation studio before becoming a graphic novel artist and it was the realisation that although his position at the time was a great opportunity, at the end of the day, he was making another man’s dreams a reality and not his own. Grampá infuses his work with amazing linework, stunning colours and fantastic details and puts his own unique style stamp onto everything he creates. He sees each page he creates as choreography, not just simple storytelling. With influences like Tarantino and Peckinpah, Grampá is bringing a sense of rock and roll into his designs as he transforms each page of his graphic novels into a work of art.
The third artist which Absolut Vodka have decided to work with in their Transform Today Campaign is French haute couture designer Yiqing Yin. Yiqing’s style is unique in that she sculpts directly onto the mannequin and experiments while in the heat of the moment. She has received several industry recognitions and in 2013, the prestigious board of Haute Couture in Paris elected her as new guest member to the calendar, which is a remarkable and humbling achievement for such a young designer.
The second artist which Absolut Vodka are working with through their Transform Today Campaign is the digital media artist, Aaron Koblin. Aaron’s an innovator and a rule-breaker with one foot in art, and the other in technology, taking vast amounts of data plus vast amounts of people and weaving them into stunning visualizations. His work takes real world and community-generated data and uses it to reflect on cultural trends and the changing relationship between humans and technology. Some of his projects include elegant lines tracing airline flights, a Johnny Cash music video assembled from crowdsourced drawings and “The “Wilderness Downtown” which allows viewers to incorporate images of their childhood neighbourhood into an interactive experience using their web browser and Google Street View. On top of all this, Koblin finds the time to push boundaries as the creative director of Google’s Data Arts Team.
I recently posted about Absolut Vodka’s Transform Today Campaign which would see them collaborate with four artists who ignore fate, break boundaries and transform themselves and their disciplines. The first of these artist’s is French musician, illustrator, director and artist Yoann Lemoine, also known as Woodkid. In 2012, Yoann was awarded Best Director of the year at the MVPA Awards in LA and was nominated for 6 MTV Video Music Awards for his videos for Lana Del Rey, Drake and Rihanna. The music video, which he directed for his own track, “Run Boy Run” was nominated for Best Music Video at the 2013 Grammy Awards. His new album ‘The Golden Age’ was released March 2013. He is constantly transforming and pushing the boundaries of creativity across a diverse range of medium. His daring spirit and unique vision is shaping and influencing today’s popular culture.
It takes a while for cool shit to hit our shores. Recently I stumbled upon some cool shit. Cool shit from Absolut Vodka. Cool shit which inspires you to air the creativity within. Absolut has always pushed the boundaries of contemporary culture through creative collaborations – historically with artists such as Andy Warhol, Louise Bourgeois and Damien Hirst, and more recently with Spike Jonze and Swedish House Mafia. Their latest campaign – Transform Today – sees them collaborate with four transformative artists to inspire a new generation of creative expression.