Levi’s have launched their new campaign, ‘Live in Levi’s’. The campaign gets its inspiration from the stories their consumers tell about the things they do in their pair of Levi’s. Give it some thought for a second … all the things you have done in your pair of jeans. I’m sure your jeans could tell some pretty cool tales. From the everyday stuff to the pretty awesome stuff. From first dates to drunken nights to memorable road trips. It’s a pretty cool idea, if you ask me. Here’s the campaign launch edit, which is basically about you and I.
The third artist which Absolut Vodka have decided to work with in their Transform Today Campaign is French haute couture designer Yiqing Yin. Yiqing’s style is unique in that she sculpts directly onto the mannequin and experiments while in the heat of the moment. She has received several industry recognitions and in 2013, the prestigious board of Haute Couture in Paris elected her as new guest member to the calendar, which is a remarkable and humbling achievement for such a young designer.
It takes a while for cool shit to hit our shores. Recently I stumbled upon some cool shit. Cool shit from Absolut Vodka. Cool shit which inspires you to air the creativity within. Absolut has always pushed the boundaries of contemporary culture through creative collaborations – historically with artists such as Andy Warhol, Louise Bourgeois and Damien Hirst, and more recently with Spike Jonze and Swedish House Mafia. Their latest campaign – Transform Today – sees them collaborate with four transformative artists to inspire a new generation of creative expression.