The second artist which Absolut Vodka are working with through their Transform Today Campaign is the digital media artist, Aaron Koblin. Aaron’s an innovator and a rule-breaker with one foot in art, and the other in technology, taking vast amounts of data plus vast amounts of people and weaving them into stunning visualizations. His work takes real world and community-generated data and uses it to reflect on cultural trends and the changing relationship between humans and technology. Some of his projects include elegant lines tracing airline flights, a Johnny Cash music video assembled from crowdsourced drawings and “The “Wilderness Downtown” which allows viewers to incorporate images of their childhood neighbourhood into an interactive experience using their web browser and Google Street View. On top of all this, Koblin finds the time to push boundaries as the creative director of Google’s Data Arts Team.