What is the point of a 30 second advert which sees a company try to throw as much information at the viewer as possible in as short a time as possible? Why not flesh it out? That’s why I love this type of advertising. If you have a premium product – which JOHNNIE WALKER BLUE LABEL is – a 30 second short won’t do your product justice. In this short film/advert, JOHNNIE WALKER have again aligned their luxury BLUE LABEL with the gentleman in all of us. They’ve created a scenario which we strive to achieve and yet kept the honour of it. The short film stars Jude Law and that Italian guy who acted in ‘Casino Royal’ that one time.