Tag Archives: Google

ABSOLUT VODKA TRANSFORM TODAY: RAFAEL GRAMPA’S STORY

The fourth – and final – artist which Absolut Vodka have decided to collaborate with in their Transform Today Campaign is Brazilian graphic novel artist Rafael Grampá. Rafael worked as a director of animation in an animation studio before becoming a graphic novel artist and it was the realisation that although his position at the time was a great opportunity, at the end of the day, he was making another man’s dreams a reality and not his own. Grampá infuses his work with amazing linework, stunning colours and fantastic details and puts his own unique style stamp onto everything he creates. He sees each page he creates as choreography, not just simple storytelling. With influences like Tarantino and Peckinpah, Grampá is bringing a sense of rock and roll into his designs as he transforms each page of his graphic novels into a work of art.

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ABSOLUT VODKA TRANSFORM TODAY: AARON KOBLIN’S STORY

The second artist which Absolut Vodka are working with through their Transform Today Campaign is the digital media artist, Aaron Koblin. Aaron’s an innovator and a rule-breaker with one foot in art, and the other in technology, taking vast amounts of data plus vast amounts of people and weaving them into stunning visualizations. His work takes real world and community-generated data and uses it to reflect on cultural trends and the changing relationship between humans and technology. Some of his projects include elegant lines tracing airline flights, a Johnny Cash music video assembled from crowdsourced drawings and “The “Wilderness Downtown” which allows viewers to incorporate images of their childhood neighbourhood into an interactive experience using their web browser and Google Street View. On top of all this, Koblin finds the time to push boundaries as the creative director of Google’s Data Arts Team.

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