Tag Archives: Rafael Grampá

ABSOLUT VODKA TRANSFORM TODAY: RAFAEL GRAMPA’S STORY

The fourth – and final – artist which Absolut Vodka have decided to collaborate with in their Transform Today Campaign is Brazilian graphic novel artist Rafael Grampá. Rafael worked as a director of animation in an animation studio before becoming a graphic novel artist and it was the realisation that although his position at the time was a great opportunity, at the end of the day, he was making another man’s dreams a reality and not his own. Grampá infuses his work with amazing linework, stunning colours and fantastic details and puts his own unique style stamp onto everything he creates. He sees each page he creates as choreography, not just simple storytelling. With influences like Tarantino and Peckinpah, Grampá is bringing a sense of rock and roll into his designs as he transforms each page of his graphic novels into a work of art.

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ABSOLUT VODKA’S TRANSFORM TODAY CAMPAIGN

It takes a while for cool shit to hit our shores. Recently I stumbled upon some cool shit. Cool shit from Absolut Vodka. Cool shit which inspires you to air the creativity within. Absolut has always pushed the boundaries of contemporary culture through creative collaborations – historically with artists such as Andy Warhol, Louise Bourgeois and Damien Hirst, and more recently with Spike Jonze and Swedish House Mafia. Their latest campaign – Transform Today – sees them collaborate with four transformative artists to inspire a new generation of creative expression.

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