Of late, I have really been digging the advertising which I’ve come across from Johnnie Walker. They ooze class and refinement – as their whisky’s do – and yet appeal to the everyday man on the street. It’s an ethos and general vibe which I try to achieve here on The Noblest Rogue. Whilst the short film – starring Robert Carlyle – is somewhat aged, it gives an awesome history lesson on one of the top whisky producers in the world. The short tells the story about a lad named John who went for a walk one day and ended up building the foundation for the most widely distributed quality Scotch in the world. It’s the story of how Johnnie Walker started walking, kept walking, and never looked back.