I recently posted about Absolut Vodka’s Transform Today Campaign which would see them collaborate with four artists who ignore fate, break boundaries and transform themselves and their disciplines. The first of these artist’s is French musician, illustrator, director and artist Yoann Lemoine, also known as Woodkid. In 2012, Yoann was awarded Best Director of the year at the MVPA Awards in LA and was nominated for 6 MTV Video Music Awards for his videos for Lana Del Rey, Drake and Rihanna. The music video, which he directed for his own track, “Run Boy Run” was nominated for Best Music Video at the 2013 Grammy Awards. His new album ‘The Golden Age’ was released March 2013. He is constantly transforming and pushing the boundaries of creativity across a diverse range of medium. His daring spirit and unique vision is shaping and influencing today’s popular culture.
It takes a while for cool shit to hit our shores. Recently I stumbled upon some cool shit. Cool shit from Absolut Vodka. Cool shit which inspires you to air the creativity within. Absolut has always pushed the boundaries of contemporary culture through creative collaborations – historically with artists such as Andy Warhol, Louise Bourgeois and Damien Hirst, and more recently with Spike Jonze and Swedish House Mafia. Their latest campaign – Transform Today – sees them collaborate with four transformative artists to inspire a new generation of creative expression.
Yoann Lemoine is a French director, designer and singer/songwriter better known by his stage name Woodkid. He has directed music videos for the likes of Katy Perry and Taylor Swift and only recently got into making his own music. This guy is an artist through and through as you get the feeling that he lives and breathes his work. This music video is part short film and testament to Woodkid’s creative mind. I was introduced to Woodkid by a French lover and was immediately hooked. His hauntingly deep voice and beats get you listening intently to the lyrics. Plug in your earphones, turn this up and enjoy.